Q + A
This shampoo is an essential tool for restoring natural bounce and volume. It is particularly effective for those who frequently use styling products or are exposed to urban pollutants. By removing all buildup, it perfectly preps hair to absorb the full benefits of subsequent masks and treatments.
When hair feels heavy, looks dull, or loses freshness too quickly, it is time for a deep clean. This shampoo strips away silicone and styling, bringing back natural shine and a weightless feel.
It is recommended as a weekly "detox ritual." Using it once every 7–10 days is the optimal frequency to keep the scalp and hair perfectly clean without over-cleansing. For daily washing, gentler shampoos from the collection are more suitable, with the Deep Cleansing shampoo used as a periodic supplement.
Since the shampoo cleanses "to a squeak," hair becomes highly receptive to nourishment. This is the ideal moment to apply the Deep Reconstruction Treatment. With the hair cuticle open, the active ingredients penetrate much deeper, delivering salon-quality restoration at home.
